Terms & Conditions

Alphabet Guides publishes concise, evidence-based health and fitness articles focused on clarity, not hype.

Last Updated: June 27, 2026

Plain English Summary: By using our website, subscribing to our free newsletter, or becoming a paid member, you agree to these terms. Our free content is available in exchange for your email address. Our premium content is available through a paid membership subscription, billed and managed via Stripe through our website (powered by Ghost). You can cancel your membership or unsubscribe at any time.

Definitions

"Service" means the website at https://www.alphabetguides.com and all content, features, and services provided through it, including our free newsletter and paid membership.

"You" or "User" means any person who accesses or uses our Service.

"Operator" or "we" or "us" means Alphabet Guides, an unincorporated trading name operated as a sole proprietor in the UK. Contact details are available via hello@alphabetguides.com.

"Content" means all text, graphics, images, audio, video, code, software, website design and other materials available through the Service.

"Digital Content" means any content, materials, or premium articles provided via the Service, whether available freely or exclusively to paid Members, including, without limitation, health and fitness guides, articles, workout plans, meal plans, and other educational materials.

"Member" means a User who has created an account on our Service, whether on a free or paid basis.

"Membership" or "Subscription" means a recurring, paid plan that grants a Member access to premium Digital Content.

"Subscriber" means a User who has provided their email address to receive our free newsletter.

"Third-party Links" means links to external websites, products, or services not owned or controlled by us.

Acceptance and Acknowledgement

By accessing our website, subscribing to our free newsletter, creating a Member account, or purchasing a Membership, you agree to be bound by these Terms & Conditions. If you do not agree to these terms, please do not use our Service.

Eligibility and Age Requirements

You must be at least 13 years old to use our Service, provide your email address, or create a Member account. Users under 13 are prohibited from subscribing to, accessing, or purchasing access to our content. We recommend parental guidance for users aged 13-17. Our Privacy Policy at www.alphabetguides.com/privacy contains additional age-related provisions that align with these requirements.

Scope of Service

Our Service provides health and fitness Digital Content (for example: fitness guides, workout plans, meal plans, and other educational materials) through two access models:

Free content: Available via our newsletter, in exchange for your email address.
Paid Membership: Premium content available exclusively to paid Members via a recurring subscription, billed through Stripe and managed via our website (powered by Ghost).

We may also provide blog posts, newsletters, and promotional content to both free and paid users.

Important: All Membership transactions are made directly through our website. Payment processing is handled securely by Stripe via our website's native membership integration. By purchasing a Membership, you agree to Stripe's terms of service and privacy policy in addition to these Terms.

Memberships and Payment

5.1 Membership Process

To purchase a paid Membership, you must:

Create a Member account with a valid email address
Provide valid payment information via Stripe's secure checkout
Select a Membership tier and billing frequency
Accept these Terms & Conditions

5.2 Payment Processing

All payments are processed securely by Stripe. We do not store your complete payment card details; this information is held directly within Stripe. By purchasing a Membership, you authorise us, via Stripe, to charge your payment method on a recurring basis according to your selected billing frequency until you cancel.

5.3 Recurring Billing

Memberships automatically renew at the end of each billing period (monthly or annually, as selected) until you cancel. You will be charged the then-current price for your tier at each renewal unless we have notified you of a price change in advance.

5.4 Prices and Currency

All prices are displayed in the currency shown at checkout. We may change Membership prices from time to time. If we increase the price of your tier, we will provide reasonable advance notice before the change takes effect on your next renewal; continuing your Membership after that point constitutes acceptance of the new price.

5.5 Account Confirmation

Upon successful payment, you will receive a confirmation email containing:

Details of your Membership tier and billing frequency
Access instructions for premium content
Receipt for your records

5.6 Access to Premium Content

Premium Digital Content is made available to active Members through our website immediately upon successful payment. Access is tied to your Member account and is provided for as long as your Membership remains active and in good standing.

5.7 Failed and Late Payments

If a renewal payment fails, we (via Stripe) may attempt to retry the charge. If payment cannot be collected after a reasonable number of attempts, we reserve the right to suspend or downgrade your access to premium content until payment is resolved.

Cancellations and Refunds

6.1 Cancelling Your Membership

You may cancel your Membership at any time via your Member account portal or by contacting hello@alphabetguides.com. Cancellation stops future recurring billing.

6.2 Effect of Cancellation

Unless otherwise stated at checkout, your access to premium content continues until the end of your current paid billing period, after which it will not renew. We do not provide pro-rata refunds for the unused portion of a billing period, except as set out below or as required by law.

6.3 Refunds

Because premium content is accessed on an ongoing subscription basis, we generally do not offer refunds for billing periods already paid. We may offer refunds in exceptional circumstances, such as:

Technical issues that materially prevented access to premium content
Duplicate charges made in error
Where required by applicable consumer protection law

6.4 Refund Requests

To request a refund, contact hello@alphabetguides.com within 14 days of the relevant charge with:

Your account email address
Date of the charge in question
Reason for the refund request

6.5 Refund Processing

Approved refunds will be processed within 14 days and returned to your original payment method via Stripe. Processing times may vary depending on your payment provider.

6.6 Consumer Rights

Nothing in this policy affects your statutory rights as a consumer, including any statutory right to cancel a subscription contract within a cooling-off period under applicable consumer protection legislation. Please note that if you access or download premium content during a statutory cooling-off period, you may lose the right to cancel for a refund in respect of that period, where permitted by law; we will make this clear at the point of purchase where relevant.

Free Newsletter and Account Management

7.1 Free Subscription

To receive our free newsletter, you may provide your email address via our website. By doing so, you will be clearly informed about what you are subscribing to before providing your email address.

7.2 Member Accounts

Whether you sign up for the free newsletter or a paid Membership, you may be asked to create a Member account. You agree to:

Provide accurate information when creating your account
Keep your account access secure (our Service uses passwordless, email-based sign-in)
Notify us promptly if you believe your account has been accessed without authorisation

7.3 Consent and Communications

By subscribing or creating an account, you consent to receive:

The free newsletter and/or premium content you have signed up for
Transactional emails related to your account or Membership (e.g., billing receipts, renewal notices)
Marketing communications about related content and promotions, only where you have given consent

We keep consent logs (including timestamp, IP address where applicable, and consent wording) to demonstrate compliance with data protection requirements.

7.4 Unsubscribe Policy

You may unsubscribe from the free newsletter at any time using the link in our emails or by contacting hello@alphabetguides.com. We process unsubscribe requests promptly. Unsubscribing from the newsletter does not cancel an active paid Membership; these are managed separately (see Section 6).

Note: Unsubscribing from marketing emails does not prevent us from sending transactional emails related to your account or Membership.

7.5 List and Account Management

We reserve the right to remove free subscribers or suspend Member accounts that breach these terms or whose email addresses bounce repeatedly.

Intellectual Property and Licence

8.1 Ownership

All content on our Service, including Digital Content, text, images, designs, workout plans, meal plans, and website design, is owned by us and protected by copyright and other intellectual property laws.

8.2 Limited Licence

We grant you a limited, non-exclusive, non-transferable, non-commercial licence to access and use Digital Content available to you (whether free or as part of an active Membership) for your personal use only, for as long as it remains available to you under these Terms.

8.3 Restrictions

You may not:

Redistribute, share, or resell the Digital Content
Use the Digital Content for commercial purposes
Modify, adapt, or create derivative works
Remove copyright notices or attribution
Use our trademarks or branding without authorisation
Share your Member account login or access to premium content with others

8.4 Permission Required

Any use beyond personal use requires our prior written permission. Contact hello@alphabetguides.com for requests.

8.5 Health and Fitness Content Specific

Our workout plans, meal plans, and fitness guides are designed for individual use only. You may not use them to train clients, create derivative training programs, or incorporate them into commercial fitness services without express written permission.

User Obligations and Prohibited Uses

You agree to:

Use our Service lawfully and respectfully
Provide accurate information when subscribing, registering, or purchasing a Membership
Respect our intellectual property rights
Comply with all applicable laws
Keep your account access secure

You must not:

Use automated tools to scrape or harvest content
Share your account login or premium content access with others
Use our Service for illegal or unauthorised purposes
Attempt to interfere with the Service's operation
Violate any third party's rights
Impersonate any person or entity
Abuse our refund or cancellation policy through fraudulent requests

We reserve the right to suspend or terminate access for users who breach these terms.

Third-Party Links and Affiliate Relationships

10.1 External Links

Our Service may contain links to third-party websites, products, or services (for example, fitness equipment, supplements, or additional resources). These are provided for convenience only.

10.2 No Responsibility

We are not responsible for third-party content, terms, privacy policies, or business practices. Any purchases or interactions with third parties are solely between you and them and are governed by their terms and policies.

10.3 Affiliate Disclosure

Some links may be affiliate links where we receive a commission if you make a purchase. This relationship does not affect the price you pay. Affiliate relationships do not influence our product recommendations, which are based on our genuine assessment.

Health and Fitness Disclaimers

11.1 Not Medical Advice

IMPORTANT: Our Digital Content, including fitness guides, workout plans, and meal plans, is for educational and informational purposes only. It does not constitute medical, nutritional, or professional health advice.

11.2 Consult a Professional

Before starting any new fitness program, diet, or making changes to your health routine, you should:

Consult with a qualified healthcare professional
Discuss any existing health conditions or concerns
Obtain medical clearance for physical activity if recommended
Seek professional nutritional advice for dietary changes

11.3 Individual Responsibility

You acknowledge that:

Fitness and nutrition programs carry inherent risks
Results vary based on individual circumstances
You are solely responsible for your health and safety
You assume all risks associated with following our content
We are not liable for any injuries, health issues, or adverse effects

11.4 Not a Substitute for Professional Care

Our content does not replace professional medical, nutritional, or fitness advice. If you experience pain, discomfort, or health concerns while following our programs, stop immediately and consult a healthcare professional.

11.5 Accuracy of Information

While we strive for accuracy, health and fitness science evolves. We do not guarantee that all information is up-to-date or suitable for your specific circumstances.

General Disclaimers

12.1 No Warranties

We provide our Service "as is" without warranties of any kind, whether express or implied. We do not guarantee:

Accuracy, completeness, or currency of information
Uninterrupted or error-free access
Specific results from using our Digital Content
Suitability for any particular purpose

12.2 Results Disclaimer

Individual results from using our fitness guides, workout plans, or meal plans will vary based on numerous factors, including genetics, effort, consistency, current fitness level, and adherence to the program. We make no guarantees about specific outcomes.

12.3 Your Responsibility

You use our content at your own risk and are responsible for evaluating its suitability for your circumstances.

Security and Data Protection

We take reasonable technical and organisational measures (e.g., HTTPS, encryption, access controls) to protect your data, but we cannot guarantee absolute security. See our Privacy Policy at www.alphabetguides.com/privacy for full details on data handling, including our use of Ghost as our website/membership platform and Stripe for payment processing.

Limitation of Liability

14.1 Consumer Rights

Nothing in these Terms excludes or limits our liability for:

Death or personal injury from our negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be limited by law

Consumers retain all statutory rights under applicable consumer protection legislation.

14.2 Business User Liability Cap

For business users, our total aggregate liability for any claims arising from your use of our Service is limited to the greater of £100 or the total Membership fees paid by you in the 12 months before the claim.

14.3 Excluded Damages

Subject to clause 14.1, we shall not be liable for any:

Indirect or consequential damages
Loss of profits, revenue, or business
Loss of data or information
Special, punitive, or exemplary damages
Injuries or health issues arising from following our fitness or nutrition content
Failure to achieve specific fitness or health goals

14.4 Service Interruptions

We are not liable for service interruptions, delays, or technical failures beyond our reasonable control, including outages of our third-party platform or payment providers.

Indemnification

You agree to indemnify and hold us harmless from any third-party claims, damages, or expenses arising from:

Your breach of these Terms
Your misuse of the Digital Content or Service
Your unlawful acts
Injuries or health issues arising from your use of our fitness or nutrition content
Your sharing or redistribution of premium Digital Content

This indemnity excludes claims arising from our negligence or willful misconduct.

Termination

16.1 Our Rights

We may suspend or terminate your access to our Service, including your Member account and any active Membership, for:

Breach of these terms
Fraudulent activity
Abuse of the Service
Other reasonable cause

16.2 Effect of Termination

Upon termination:

Your right to access the Service ceases immediately
Your licence to use Digital Content is revoked
You must cease all use of our Digital Content
Provisions relating to intellectual property, disclaimers, liability, and indemnification survive termination

16.3 Voluntary Termination

You may stop using our Service, cancel your Membership, and unsubscribe from our newsletter at any time. Termination does not entitle you to a refund for periods of access already paid for and provided, except as set out in Section 6.

Changes to Terms & Conditions

We may update these Terms & Conditions from time to time. We will:

Post changes on our website with the updated "Last Updated" date
Send email notification to Members and Subscribers for material changes
Provide reasonable notice before changes take effect, where required by law

Continued use of our Service after changes constitutes acceptance of the updated terms.

Privacy, Data Processing and Cookies

18.1 Data Handling

Our collection and use of personal information is governed by our Privacy Policy at www.alphabetguides.com/privacy. By using our Service, you consent to such processing in accordance with our Privacy Policy.

18.2 Service Providers

We use Ghost (operated by Ghost Foundation Ltd, hosted in the EU) as our website, publishing, and membership platform, and Stripe as our payment processor for Membership billing. These providers process personal data under their respective Data Processing Agreements and with appropriate safeguards.

18.3 Cookies

We use minimal essential cookies necessary for website and Membership functionality (including those required to keep you logged in and to process payments securely via Stripe). Our website also uses first-party, cookie-free native analytics. We do not use non-essential tracking or advertising cookies. See our Privacy Policy for details.

Copyright and Takedown Procedure

If you believe content on our Service infringes your copyright, please contact hello@alphabetguides.com with:

Your contact details
Identification of the copyrighted work
Location of the infringing material on our Service
Statement of your authority to act
Statement of good faith belief that use is not authorised

We will review your request promptly and take appropriate action where necessary.

Dispute Resolution and Governing Law

20.1 Governing Law and International Users

These Terms are governed by the laws of England & Wales. If you access the Service from outside the UK, local laws may apply and may provide additional consumer rights.

20.2 Informal Resolution

Before starting formal proceedings, please contact us at hello@alphabetguides.com to attempt to resolve any disputes informally. We are committed to resolving issues amicably where possible.

20.3 Alternative Dispute Resolution

If informal resolution fails, both parties may agree to mediation or arbitration through a recognised dispute resolution service. Participation in alternative dispute resolution is voluntary and requires mutual consent.

20.4 Court Proceedings

You retain the right to bring proceedings in the courts of England & Wales or, if you are a consumer resident elsewhere, in the courts of your country of residence.

Legal Notices

Legal notices may be sent by email to hello@alphabetguides.com with the subject line "Legal Notice — Alphabet Guides". Notices are effective upon our acknowledgement, and we may request reasonable verification for formal legal communications.

Miscellaneous

22.1 Force Majeure

We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including natural disasters, government actions, pandemics, or technical failures (including those affecting our third-party platform or payment providers).

22.2 Assignment

We may assign these Terms to a successor entity. You may not assign your rights without our written consent.

22.3 Severability

If any provision is found unenforceable, the remaining provisions continue in full effect, and the unenforceable provision shall be modified to the minimum extent necessary to make it enforceable.

22.4 Electronic Communications

You consent to receive communications from us electronically, and such communications satisfy any legal requirement for written notice.

22.5 Waiver

Our failure to enforce any provision does not constitute a waiver of our rights. Any waiver must be in writing and signed by us.

22.6 Entire Agreement

These Terms & Conditions, together with our Privacy Policy, constitute the entire agreement between us regarding your use of our Service and supersede all prior agreements or understandings.

22.7 Interpretation

Headings are for convenience only and do not affect interpretation. "Including" means "including without limitation." References to "days" mean calendar days unless otherwise specified.

22.8 Third-Party Rights

These Terms do not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999.

Contact Information

For questions about these Terms & Conditions, customer support, billing, or refund requests, please get in touch with us at:

Email: hello@alphabetguides.com
Website: https://www.alphabetguides.com

We aim to respond to all enquiries within 5 business days.